/* ============================================================
   BILD Campaigns — shared stylesheet
   Brand: LIGHT theme — off-white + grey + orange accent
   ============================================================ */

:root {
  --paper: #FAF9F6;      /* warm off-white (page) */
  --surface: #FFFFFF;    /* cards */
  --band: #F1EFEA;       /* light grey band */
  --ink: #23252A;        /* near-black grey (headings/text) */
  --accent: #F2A01E;     /* brand orange (fills) */
  --accent-text: #C67512;/* deeper orange for text on light */
  --muted: #63666B;
  --line: #E7E5E0;
  --on-dark: rgba(250,249,246,0.82);
  --display: "Fraunces", Georgia, serif;
  --body: "Inter", system-ui, -apple-system, sans-serif;
}

* { box-sizing: border-box; margin: 0; padding: 0; }
html { scroll-behavior: smooth; }
body { font-family: var(--body); color: var(--ink); background: var(--paper); line-height: 1.65; -webkit-font-smoothing: antialiased; }
.wrap { width: min(1100px, 88vw); margin: 0 auto; }
a { color: inherit; text-decoration: none; }
img { max-width: 100%; display: block; }

/* ---- Top band + nav (now light) ---- */
.top { background: var(--paper); color: var(--ink); }
.nav { display: flex; align-items: center; justify-content: space-between; flex-wrap: wrap; gap: 16px; padding: 22px 0; }
.brand { display: inline-flex; align-items: baseline; gap: 8px; line-height: 1; }
.brand .bild { font-family: var(--display); font-weight: 600; font-size: 1.4rem; letter-spacing: 0.02em; color: var(--ink); }
.brand .camp { font-family: var(--body); font-weight: 600; font-size: 0.66rem; letter-spacing: 0.3em; text-transform: uppercase; color: var(--accent-text); }
.nav-links { display: flex; gap: 28px; flex-wrap: wrap; font-size: 0.92rem; }
.nav-links a { color: var(--muted); transition: color .2s; }
.nav-links a:hover, .nav-links a[aria-current="page"] { color: var(--ink); }
.nav-cta { background: var(--accent); color: var(--ink); font-weight: 600; padding: 10px 20px; border-radius: 4px; font-size: 0.9rem; transition: transform .2s; }
.nav-cta:hover { transform: translateY(-1px); }

/* ---- Hero ---- */
.hero { padding: 84px 0 80px; max-width: 62ch; }
.eyebrow { font-size: 0.8rem; text-transform: uppercase; letter-spacing: 0.22em; color: var(--accent-text); margin-bottom: 26px; }
.hero h1 { font-family: var(--display); font-weight: 500; font-size: clamp(2.6rem, 6vw, 4.6rem); line-height: 1.04; letter-spacing: -0.01em; color: var(--ink); }
.hero h1 em { font-style: italic; color: var(--accent-text); box-shadow: inset 0 -0.14em 0 rgba(242,160,30,0.30); }
.hero p { color: var(--muted); font-size: 1.18rem; margin: 30px 0 38px; max-width: 52ch; }
.cred { margin-top: 46px; padding-top: 26px; border-top: 1px solid var(--line); font-size: 0.92rem; color: var(--muted); }
.cred b { color: var(--ink); font-weight: 500; }

/* ---- Page hero (inner pages) ---- */
.page-hero { padding: 60px 0 54px; max-width: 62ch; }
.page-hero h1 { font-family: var(--display); font-weight: 500; font-size: clamp(2.2rem, 5vw, 3.6rem); line-height: 1.06; letter-spacing: -0.01em; color: var(--ink); }
.page-hero p { color: var(--muted); font-size: 1.12rem; margin-top: 22px; max-width: 54ch; }

/* ---- Buttons ---- */
.btn { display: inline-block; background: var(--accent); color: var(--ink); font-weight: 600; padding: 15px 30px; border-radius: 4px; transition: transform .2s; }
.btn:hover { transform: translateY(-2px); }
.btn-ghost { display: inline-block; border: 1px solid var(--ink); color: var(--ink); font-weight: 500; padding: 13px 26px; border-radius: 4px; transition: all .2s; }
.btn-ghost:hover { background: var(--ink); color: var(--paper); }

/* ---- Experience strip ---- */
.strip { background: var(--band); color: var(--muted); padding: 20px 0; border-top: 1px solid var(--line); border-bottom: 1px solid var(--line); }
.strip .wrap { display: flex; flex-wrap: wrap; align-items: center; gap: 14px 28px; font-size: 0.9rem; }
.strip span:first-child { text-transform: uppercase; letter-spacing: 0.16em; font-size: 0.72rem; opacity: 0.8; }
.strip b { color: var(--ink); font-family: var(--display); font-weight: 500; }

/* ---- Sections ---- */
.block { padding: 84px 0; }
.block + .block { border-top: 1px solid var(--line); }
.kicker { font-size: 0.8rem; text-transform: uppercase; letter-spacing: 0.2em; color: var(--accent-text); margin-bottom: 18px; }
h2 { font-family: var(--display); font-weight: 500; font-size: clamp(1.9rem, 4vw, 2.9rem); letter-spacing: -0.01em; line-height: 1.1; margin-bottom: 20px; color: var(--ink); }
h3 { font-family: var(--display); font-weight: 500; }
.lead { color: var(--muted); font-size: 1.1rem; max-width: 58ch; }

/* ---- Prose ---- */
.prose { max-width: 68ch; }
.prose p { color: var(--muted); margin-bottom: 20px; }
.prose p strong { color: var(--ink); font-weight: 500; }
.prose h2 { margin-top: 20px; }
.prose h3 { font-size: 1.3rem; margin: 34px 0 10px; color: var(--ink); }

/* ---- About ---- */
.about-body p { color: var(--muted); margin-bottom: 18px; max-width: 60ch; }
.about-body p strong { color: var(--ink); font-weight: 500; }
.portrait { aspect-ratio: 4/5; border-radius: 8px; border: 1px solid var(--line); overflow: hidden; background: var(--surface); }
.portrait img { width: 100%; height: 100%; object-fit: cover; display: block; }

/* ---- Services grid ---- */
.svc-grid { display: grid; grid-template-columns: repeat(2, 1fr); gap: 24px; margin-top: 48px; }
.svc { background: var(--surface); border: 1px solid var(--line); border-radius: 8px; padding: 34px; }
.svc .n { font-family: var(--display); color: var(--accent-text); font-size: 1rem; }
.svc h3 { font-size: 1.35rem; margin: 14px 0 10px; color: var(--ink); }
.svc p { color: var(--muted); font-size: 0.98rem; }

/* ---- Audience row ---- */
.aud-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 24px; margin-top: 48px; }
.aud { border-top: 3px solid var(--accent); padding-top: 20px; }
.aud h3 { font-size: 1.2rem; margin-bottom: 8px; color: var(--ink); }
.aud p { color: var(--muted); font-size: 0.96rem; }

/* ---- Process steps ---- */
.steps { display: grid; grid-template-columns: repeat(3, 1fr); gap: 28px; margin-top: 48px; }
.step .n { font-family: var(--display); color: var(--accent-text); font-size: 0.85rem; letter-spacing: 0.1em; text-transform: uppercase; }
.step h3 { font-size: 1.2rem; margin: 10px 0 8px; color: var(--ink); }
.step p { color: var(--muted); font-size: 0.96rem; }

/* ---- CTA band (orange pop, not dark) ---- */
.cta { background: var(--accent); color: var(--ink); border-radius: 12px; padding: clamp(44px, 6vw, 76px); text-align: center; }
.cta h2 { color: var(--ink); }
.cta p { color: rgba(35,37,42,0.78); max-width: 46ch; margin: 6px auto 32px; }
.cta .btn { background: var(--ink); color: var(--paper); }
.cta .btn:hover { transform: translateY(-2px); }

/* ---- Contact ---- */
.contact a.mail { color: var(--accent-text); border-bottom: 1px solid var(--accent-text); }
.contact .loc { color: var(--muted); margin-top: 10px; font-size: 0.98rem; }

/* ---- Read-more links ---- */
.more { color: var(--accent-text); font-weight: 500; border-bottom: 1px solid transparent; transition: border-color .2s; }
.more:hover { border-bottom-color: var(--accent-text); }
.crosslinks { display: flex; flex-wrap: wrap; gap: 14px; margin-top: 28px; }

/* ---- Footer (dark anchor) ---- */
footer { background: var(--ink); color: var(--on-dark); padding: 42px 0; }
.foot { display: flex; justify-content: space-between; flex-wrap: wrap; gap: 16px 30px; font-size: 0.88rem; }
.foot-links { display: flex; flex-wrap: wrap; gap: 18px; }
.foot-links a { color: var(--on-dark); }
.foot-links a:hover { color: var(--paper); }

/* ---- Responsive ---- */
@media (max-width: 820px) {
  .svc-grid, .aud-grid, .steps { grid-template-columns: 1fr; }
  .hero { padding: 56px 0; }
}
@media (max-width: 600px) {
  .nav { gap: 12px; }
  .nav-links { order: 3; width: 100%; gap: 14px 18px; font-size: 0.9rem; }
}
@media (prefers-reduced-motion: reduce) { * { scroll-behavior: auto; transition: none !important; } }